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Sandy Lirag

Founder

Our fearless Leader

Former top-100 automotive audio installer in the United States for 5 years; a sales and marketing specialist with 12 years’ experience servicing premium consumer electronics retailers specializing in home and mobile electronics and 8 years in domestic and international business development of (a) automotive OEM premium sound systems and audio solutions (14 vehicle platforms at Daimler Chrysler and General Motors) and (b) key strategic partnership with tier one global automotive audio supplier to promote to top tier domestic and international automotive companies.

  • 27 year Consumer Electronics industry veteran specializing in automotive audio systems
  • Multi-year IASCA Finals National Sound Quality Judge
  • Rockford Fosgate Technical Training Institute Graduate
  • Two-time back-to-back SEMA Show “Best of Show” winner (1999,2000) for European category
  • 14 year career at Boston Acoustics
  • 8 year collaborator with Visteon Corporation Engineering to develop the “Boston Acoustics Sound”

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